Khloé Kardashian’s functional snack brand Khloud has named Jeff Rubenstein chief executive officer.

Rubenstein joins the team with a 24-year career in consumer package goods, most notably in functional beverage, across companies like The Coca-Cola Company, Vita Coco and Health-Ade. Rubenstein was most recently the chief growth officer of better-for-you soda company Poppi, which was sold to PepsiCo for $1.95 billion in March . Khloud, which launched in April, currently offers three varieties of its protein popcorn: white cheddar, which is the brand’s bestseller; sweet and salty kettle corn, and olive oil and sea salt. It is available at Target .

“What Khloé is doing here [and] why I was so attracted to this particular opportunity is that she has found a way to use modern marketing wi

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