PARIS — Rochas fashion is being discontinued, as its owner Interparfums SA is refocusing on its core business — prestige fragrances and cosmetics.

Interparfums has owned the fashion brand for the past decade.

“These years have been an intense and inspiring journey,” Alessandro Vigilante, creative director of Rochas , said in a statement released Wednesday. “I’m proud that together we have created a vision able to reach a global audience without losing authenticity or heart.

“Each collection carried a part of me, telling stories and inspiring others,” he continued. “My commitment to fashion remains unchanged: to connect with women, anticipate their desires and accompany them with clothes that embrace, protect and express identity.”

“We are proud of the legacy we leave behind,” s

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