Coach's Gen Z-Approved Soho Sneaker Is Driving Brand's Sales Higher

Coach is doubling down on its Soho sneaker as the shoe continues to resonate with its Gen Z target customers.

“We’ve taken the learnings from how we amplified our New York family of handbags and expanded the strategy to our footwear – specifically our Soho sneaker,” Todd Kahn , chief executive officer and brand president of Coach , said during the brand’s parent company Tapestry Inc.’s investor day last week.

“It starts with insights,” Kahn maintained. “And the insights we gained noted that if we want to win with Gen Z, 50 percent of the Gen Z closet is sneakers .”

The Soho sneaker continued to lead Coach’s offerings in footwear during the brand’s spring 2026 show at New York Fashion Week on Monday.

For spring 2026, Coach reimagined the Soho sneaker with straps instead of la