Protein bar manufacturer Grenade has tumbled into losses following a decline in sales and strategic investment in growth initiatives.

The company, which falls under the ownership of Mondelēz International, has recorded a pre-tax deficit of £237,763 for 2024, marking a stark contrast to the £12.1m profit achieved in the previous year, as reported by City AM .

Fresh filings submitted to Companies House reveal that revenue dropped from £93.2m to £80.5m during the same timeframe.

Grenade was established by married entrepreneurs Alan and Juliet Barratt before being purchased by Mondelēz International – the parent company of brands including Cadbury – in 2021.

The firm's domestic sales fell from £83.3m to £71.5m in 2024, though European revenue climbed from £1.1m to £4.6m.

Nevertheless,

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