WhatsApp held its second annual Business Summit in India, where it showcased a host of tools and advanced features aimed at building deeper connections with customers and boosting performance for businesses of all sizes by leveraging WhatsApp Business.
Payments on WhatsApp Business App
A major highlight of the summit was the launch of in-app payments for small businesses using the WhatsApp Business app. According to the messaging app, small businesses can now share QR codes with one tap for faster and efficient sales, allowing customers to pay directly through WhatsApp using their preferred payment method.
In-app Calling + Business AI for scaled customer support
WhatsApp has also introduced a single-tap calling feature for larger businesses. This calling capability is particularly bene