Sports merchandise and apparel firms are being forced to be more flexible due to President Donald Trump’s ever-changing tariff policies, according to a leading investment bank.

Sports merchandise and apparel firms are being forced to be more flexible due to President Donald Trump’s ever-changing tariff policies, according to a leading investment bank.

Moves by Trump have impacted the share price of major firms in the sporting space, while US import costs for merchandise made in high tariff countries is hitting the consumer.

While tariffs are hit on the export cost of, say, a football shirt rather than its retail value, the cost is likely to be passed on to the consumer.

The Houlihan Lokey “Fit for the Future” report states that “geopolitical developments and evolving trade dynamics a

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