More than any artist, Cardi B paved the way for social media personalities and reality stars to parlay their internet following into a music career. In the lead-up to her sophomore album, Am I The Drama? , she’s taking it back to reaching her audience through a string of viral skits, public appearances, and an emphasis on physical sales. At the risk of sounding like an armchair A&R, Cardi’s grabbed the rollout baton from Clipse and stoked our collective anticipation for her album, out Friday.

Her first skit , on September 3, doubled as a celebration of winning her civil battery case against former bodyguard Emani Ellis. “Just because I won this case…I still got lawyers.” she joked, imploring fans to buy Am I The Drama? CDs for $9.99. The special “Courtroom Edition” CD covers sho

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