Cracker Barrel expects weaker sales and restaurant traffic after logo controversy

Cracker Barrel said Wednesday it expects lower sales and weaker customer traffic in the coming year as the continues to play out.

In a conference call with investors, Cracker Barrel said traffic at its restaurants was down 1% in early August, before it announced it was adopting a . The new logo dropped the image of an older man in overalls leaning on a barrel and removed the words “Old Country Store.”