Him poses an interesting test to Jordan Peele as a name in Hollywood. The filmmaker behind hits like Get Out , Us , and Nope didn't direct the psychological horror movie about football, but promotional material for Him has leaned into Jordan Peele's role as a producer on the project and has benefited from that name recognition.

Given Him 's relatively small budget, it shouldn't be hard for the movie to become profitable for Universal. However, the more intriguing question about Him 's potential success is what it means for Jordan Peele's personal brand and whether his name can help push an independent horror movie to higher success.

Jordan Peele Didn't Make Him, But He's All Over The Marketing

Marlon Wayans on a football field in Him.

Him 's marketing has highlighte

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