Low demand is being blamed on Qantas axing its Perth to Busselton flight less than three months after it was first launched.

The direct link from WA's capital city to the state's premier food and wine region was touted as a major boost for tourism when the inaugural flight launched on June 27.

The new route operated three times a week and was expected to fly more than 15,000 people a year from Perth to the Busselton Margaret River Airport.

But Qantas says it will cease flights from October 10 after demand did not meet expectations.

The 45 minute flight costs $450 for a round trip.

'Commercial decision'

The WA government had planned to financially back the new service through its $75 million Aviation Recovery Fund.

"This is a commercial decision made by Qantas following an operationa

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