In some ways, the entity that helped draw the 2023 World Police and Fire Games, a studio for video game publisher Ubisoft and the 2025 Grey Cup to Winnipeg isn’t changing.

Yet it is: today marks the first day of Winnipeg Economic Development & Tourism. On Wednesday, it was called Economic Development Winnipeg.

“In an increasingly competitive world, we need to cut through the noise and be as clear and as focused as we can be,” said Ryan Kuffner, the non-profit’s president. “This name change is part of that competitiveness.”

The city’s economic development agency umbrellaed Tourism Winnipeg and Yes! Winnipeg, which focused on attracting and retaining businesses.

The agency has operated with three names for the past 15 years. It’s led to confusion among local businesses and stakeholders,

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