Healthcare consumerism is the idea that individuals are empowered to make informed choices about their care and coverage. It is reshaping the industry and providers dominate most conversations about healthcare consumerism. Health systems, specialty practices, primary care physicians, telehealth providers and even retailers like Walmart and CVS have been steadily claiming their stake in the market.

Health plans have lagged behind, but that needs to change in a big way.

It wasn’t long ago that payers were almost solely focused on crunching numbers. They simply needed to get the risk and underwriting correct, and then cut checks when members needed healthcare services. If we’re being honest, insurance companies wanted minimal engagement with members, because most contact meant they were spe

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