Remember when the Dallas Cowboys were just “America’s Team”? Well, those days are long gone. Now, they’ve become America’s Fortune 500 franchise dressed in silver and blue. Just last summer, they made history as the first pro sports team to hit a $10 billion valuation. But fast forward to 2025, and the game looks very different.

The Celtics are sitting at $6.1 billion, the Lakers have officially joined the $10 billion club, and the Cowboys? They’re on another level. They blew past $11 billion, then $12 billion, and now sit at $13 billion. In one year alone, their value jumped 29%, and since 2021, they’ve doubled.

The business of winning per Forbes:

$1.2B in revenue last year

Super low debt-to-value ratio: 2%

Even the low-end seats are costly today: Bengals are worth 5.25B, beating alm

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