Amarillo will host the Miss Rodeo Texas Pageant for the next three years beginning in 2026, bringing one of the state’s premier rodeo queen competitions to a city leaders say perfectly captures Texas’ Western heritage while boosting its tourism brand.

During a press conference Thursday, Sept. 18, Nikki Woodward, state director for Miss Rodeo Texas, announced that the 2026 pageant will run June 16–20, with Amarillo also hosting the 2027 and 2028 events. Pageant activities will be centered at the Embassy Suites Amarillo Downtown, while the horsemanship competition will be held inside the fully enclosed Amarillo National Center at the Tri-State Fairgrounds.

Woodward said the move follows three decades in San Antonio and a one-year stop in Denton. Renovations in San Antonio and the 2026 FIFA

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