The Los Angeles World Airports Commission today previewed a new identity and narrative that will take over LAX, infusing the international gateway with the spirit of the city — a move airport officials described as better reflecting the region’s culture, neighborhoods and creative energy.

“What happens in Los Angeles shapes, moves and transforms the rest of the world,” LAWA CEO John Ackerman said in a statement. “With this new identity, we’re putting the ‘L.A.’ in LAX. Our goal is to create an airport experience that doesn’t just connect people to destinations, but also reflects the creativity, variety and energy that makes Los Angeles unlike anywhere else in the world.”

Over the next three years, LAWA will oversee and implement upgrades to the site with architecture and design focused

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