Milan , at last.

Dries Van Noten ’s Italian aficionados and fashion enthusiasts that duly pilgrim to the brand’s store in Paris every time they step in the City of Lights can now count on shorter trips for their injection of beauty.

The brand is opening its first store in the Italian fashion capital, zeroing in on an intimate location nestled in the arty district of Brera.

The 538-square-foot unit to be unveiled on Friday follows the Gallery format that is also present in Paris and Brussels, and is dedicated to the brand’s fragrance, beauty and accessories lines only.

Hence the strategic location, with the space housed in a 19th-century building standing opposite the landmark Palazzo Citterio and on the corner between Via Carmine and Via Brera, a street known for its concentratio

See Full Page