PARIS — French accessible luxury brand Sandro is deepening its commitment to Mediterranean heritage and craftsmanship through a new partnership with Maison Mode Méditerranée (MMM), a nonprofit fashion organization and incubator based in Marseille.

The collaboration will see Sandro support emerging talent via the launch of the new prize, which will honor its first recipient in 2026.

“We wanted to support a meaningful cause that reflects who we are, that could carry our values,” Sandro founder and artistic director Évelyne Chetrite told WWD. “We thought, this is what we want to do — to pass something on, to share our craftsmanship, our industry knowledge, and our passion for this work.”

The Sandro prize will go to a designer who “perpetuates local or traditional textile know-how (wea

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