The timing was more than right, as Giannis Antetokounmpo, Luka Doncic, and Nikola Jokic are dominating the spotlight of world basketball, and having all three in the Eurobasket is more than enough.

Add Alperen Sengun, Victor Wembanyama, who was absent from this year’s tournament, and Franz Wagner, and the future of the event is secured.

Simply put, while the Olympics, due to the presence of the “real” Team USA, and the FIBA World Cup, which includes Canada, Australia, and other big national team programs, have their own prestige, Eurobasket dominates global headlines among the FIBA continental tournaments, and there’s a good reason for that.

Recorded television numbers all over Europe prove that they surpass even the recent NBA finals viewership and cement the importance of Europe i

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