Summary • JiyongKim’s FW25 campaign presents garments in stark minimalist visuals, accentuating texture and shape • It highlights bold volumes, deconstructive details and sun-bleached asymmetry that define outerwear, layering and knotted accents • Available to shop now via the brand

JiyongKim has unveiled the Fall/Winter 2025 campaign, translating the collection’s debut into a cohesive visual narrative. Set against minimalist, static backdrops, the campaign highlights the interplay of texture and silhouette, intensifying the brand’s signature mood through controlled lighting and stark composition.

The campaign photographs meticulously showcase designer Jiyong Kim’s hallmark craftsmanship: bold volumes, deconstructive detailing and asymmetrical cuts are rendered with his signature s

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