President and founding director Joanne Heyler remembers the day the Broad first opened its doors in 2015.
“We had a hundred thousand reservations booked. That was, you know, almost half of what we expected for an entire year. So we knew at that moment that this was going to be a big day.”
Since its opening, the Broad has welcomed over 6 million visitors and dozens of exhibitions. Heyler’s favorite exhibit so far? One called “Soul of a Nation: Art in the Age of Black Power 1963-1983” that went up in 2019.
“It was incredibly important for us on many levels as an institution to grapple with the themes in that show to welcome audiences who felt those themes personally,” Heyler said.
As the museum celebrates its 10-year anniversary this Saturday, visitors will walk into a party-like atmosph