It’s 8pm and I’m on the Strand. A stone’s throw from British Vogue ’s HQ, what feels like the entire office has decamped to 180 Studios for one of the biggest (and starriest) events of this London Fashion Week: H&M: The London Issue.

It was an invitation few could resist. Editors knew that, after last year’s brat-themed extravaganza (see: Charli xcx taking over the Olympic Park), it promised to be a night to remember. “The clothes are really good,” Model of the Year and H&M campaign star Alex Consani recently told British Vogue of the collection, “and you know I love my London girls.” Arrow Arrow

An ode to the city of London, H&M partnered with 180 and leaned into all things rebellious to imagine a showcase that would act as a “living magazine”. Through dance, music and, of cour

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