TWIN FALLS, Idaho — Small businesses in Idaho face increasing challenges as they work to draw customers away from online alternatives through unique, handmade offerings.

At the Magic Valley Mall in Twin Falls, Laura Godfrey and her daughter, Alicia, run The Paper Crane ( @papercraneshop on Instagram ), a stationery store where they create almost everything by hand. One of their best-selling items is what they call a "blind date with a book."

MADE IN IDAHO: See bonus content of the crafty mother/daughter duo take flight with Paper Crane Shop— Twin Falls store fights online shopping with handmade stationery

"So this is a great way to fall in love with a book without judging the book by its cover," Laura Godfrey said.

The mother-daughter duo works at breakneck pace, churning out it

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