The formula is simple: Combine the best-loved traits of J.R.R. Tolkien's high fantasy and of modern romance novels, make the characters' sex lives explicit and very detailed, and include a lot of descriptions of beautiful gowns and luxurious bathtubs. Put a lushly illustrated cover on the front. Back it up with authors who have very active social media presences, and get the ever-growing world of fans on BookTok (the book-focused corner of TikTok) and Goodreads to read and review. Call it romantasy or faerie smut—the new genre is everywhere.
Of course, it's not really a new genre. I say that not because romantasy combines strands of several previously existing genres—romance, fantasy, and (often) horror. A new kind of pastiche still counts as something new. But literature that combines fa