On the morning of the inaugural WWE Wrestlepalooza, Chief Content Officer Triple H released a new hype video to build final hype for what is being positioned as a major event for the company. The video package highlights both the stacked card for tonight’s premium live event and the launch of WWE’s new five-year partnership with ESPN. The narration, delivered by Triple H, speaks to the modern era of WWE and the company’s philosophy under his creative direction, which blurs the lines of what’s real and scripted.

The video features a statement from Triple H about the nature of today’s WWE product. “Those time-worn lines between what’s scripted and what’s not… between athletics and amusement… don’t apply anymore”. Wrestlepalooza marks a significant business shift for WWE, as it is the first

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