We’re all very mindful of aesthetics, whether we’re consciously aware of it or not. On an instinctive level, we deeply enjoy looking at beautiful things. It’s not only that, though. We want that which is beautiful. Lance Hosey writes in The New York Times: “Brain scan studies reveal that the sight of an attractive product can trigger the part of the motor cerebellum that governs hand movement. Instinctively, we reach out for attractive things; beauty literally moves us.”

However, there is a parallel narrative running alongside this. To put it bluntly—we’re also fascinated by that which is ugly and bizarre. Truly horrendous art, horrible designs, and unaesthetic projects can capture our imagination like nothing else. Whether these things are so unaesthetic they loop back around and become

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