Starbucks has announced more plans to overhaul its menu to cater to a more health-conscious consumer.

The coffee chain plans to introduce a series of high-protein and gluten-free products over the coming months as part of a broader effort to update its menu.

The move follows recent efforts to attract the post-gym crowd with high protein drinks being made available across the U.S. and Canada.

Why It Matters

The global high-protein food market is estimated to be worth over $52 billion in 2025 and is expected to grow significantly over the coming years.

The high protein menu additions announced by the Seattle-based company signal its intent to muscle in on this fast-growing market.

The shift is part of a broader strategy by CEO Brian Niccol to breathe new life into the coffee brand si

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