People Are Throwing Absurd Amounts of Money at Vertical Drama Apps, but Why?

Remember those trashy romance novels tucked at the back of grocery stores? These small pocket novels would try to fit in with the other magazine-based publications that the store had to offer. The outlandish covers would easily give them away, though — they would almost always feature a muscle-clad horseback rider and a woman in a silk dress kneeling right beside him with a hand draped across his chest. They were all marked pretty cheaply, and any page you turn to would describe a scene that was not suitable for younger readers.