After skipping the 16th series label for its upcoming smartphone lineup and jumping straight to the 17-series numbering convention, plausibly in a bid to remain abreast with Apple's iPhone 17 lineup, Xiaomi has now accelerated the launch timeline of its next-gen flagship cell phones.

Xiaomi's Weibo post

To wit, Xiaomi has now announced via a dedicated Weibo post that the Xiaomi 17, 17 Pro, and 17 Pro Max smartphones will go on sale at 7 p.m. (Beijing time) on September 25. Do note that the rumor mill had previously identified September 30 as the most likely launch date for Xiaomi's latest smartphone lineup.

This accelerated launch timeline appears to be in response to Apple's relative success with its iPhone 17 series in China, where one Wall Street analyst after another is coming f

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