In Canada, hockey remains king. Article content
With the NHL regular season set to begin on Oct. 7, a new study by Vividata shows hockey remains Canada’s most followed sport with 16.5 million Canadian fans, more than any other professional league in the country. Article content Article content
Two-thirds of NHL followers (66%) identify as either super fans or avid fans, the highest of any league in Canada compared to the NFL at 60% and the CFL at 52%.
“Our data confirms what most Canadians already feel — hockey is tradition,” Pat Pellegrini, president and CEO of Vividata, said in a statement Monday.
The study found the Toronto Maple Leafs and Montreal Canadiens dominate nationally, with fan bases of 4.6 million and 4.3 million respectively.
Leafs fans are the most engaged in the l