PARIS — As in-person attendance continues to lag behind pre-pandemic levels, Première Vision is evolving beyond its traditional role as a textiles trade fair, expanding into a more experiential format and developed panel program as it seeks to remain relevant in the shifting industry landscape.

With the tagline “unpredictability is the new normal,” the show introduced a dedicated start-up zone for the first time, invited white-label beauty developers and immersive artists, and deepened its focus on technology to appeal to a wider range of industry professionals.

For example, it was the first time the fair had a section dedicated to start-ups in the fashion space, with five companies present focused on material digitization, traceability and environmental impact measurement. While a sm

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