BOONE, N.C. — Nearly one year after Hurricane Helene devastated western North Carolina, businesses in Boone are rebuilding but face a challenging path to full recovery, with many still struggling economically despite the area's resilient appearance.

The storm struck at the worst possible time for the region's tourism-dependent economy, hitting just before the biggest push of the year. Many businesses were still recovering from COVID-19 impacts when rising floodwaters washed away their progress.

Mast General Store, a cornerstone business in the high country for decades, exemplifies both the damage and determination seen throughout the area. The company's Valle Crucis location sustained significant flooding, with water rising 3.5 feet in their Annex building and busting open windows. The p

See Full Page