(NEXSTAR) – Anheuser-Busch announced Monday that Michelob Ultra is now the best-selling beer in the U.S., claiming the top spot from Modelo Especial.
Anehuser-Busch, in its announcement, cited data from the market research firm Circana, which found Michelob Ultra to be the top-selling beer across retail channels over the past year.
Kyle Norrington, the chief commercial officer of Anheuser-Busch, credited the achievement, in part, to partnerships and sponsoring efforts focused on sporting events.
“This approach has turned Michelob ULTRA into an absolute rocket ship, and we’ve got tremendous opportunity ahead of us,” Norrington said. “This is a proud moment for our teams and partners and speaks to the resilience of the American beer category.”
In becoming the country’s best-selling beer,