Ever since President Donald Trump’s sweeping Liberation Day tariff announcement in April, retailers have been chained to thinking and talking about pricing. Now, they actually have to make decisions.

Between tariff policy back-and-forths, supplier negotiations, and wavering consumer demand, retailers’ pricing has been in flux. But now, the impact has begun to show itself in consumer pricing. The consumer price index rose 0.4% in August, and 2.9% year over year, the US Bureau of Labor Statistics reported last week. Apparel prices rose 0.5% in August, with categories like women’s outerwear jumping 4.4% month over month and 5.4% YoY.

Over the last two months, retailers have shifted from watching and waiting to making choices on how tariffs will impact their pricing strategies, Jacqu

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