On Tuesday and Wednesday, Glenfiddich and the Aston Martin Formula 1 team will be hosting a pop-up activation in Grand Central.
The immersive experience will see the Scotch whisky company bring the excitement of Grand Prix to New York and the release of the limited-edition Glenfiddich 16 Year Old collaboration bottle.
Glenfiddich said the activation will see “high-speed precision” merging with whisky innovation. Attendees can sample the 16-Year-Old bottle in signature cocktails or neat, test their skills to see if they have the reflexes of a Formula 1 driver, view the Aston Martin replica car on display, enjoy complimentary Glenfiddich cocktails from branded pop-up bars and more.
The activation extends throughout Grand Central with its Grand Brasserie and Campbell rest