The Bharatiya Janata Party (BJP) has launched a nationwide campaign to highlight the government’s new round of Goods and Services Tax (GST) reforms, coinciding with the start of the festive season. Senior leaders fanned out across markets and public spaces on Monday to explain the benefits of what the party has called the “next-generation GST reforms” and to promote the ongoing “GST Savings Festival.”

Prime Minister Narendra Modi, in his address, announced the rollout of the reforms, saying they would ease compliance, lower taxes on essential goods, and provide relief to households. He described the initiative as a “double bonanza” during the festival period and also used the occasion to underline the importance of adopting Swadeshi products.

In what was seen as a parallel message to Was

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