Pyrotechnics Display In Tibet Triggers Backlash Over Environment

In a recent incident, Canadian outdoor clothing brand Arc’teryx faced sharp backlash for staging a firework show in the Tibet.

The brand, in collaboration with a Chinese artist Cai Guo-Qiang, performed a high-altitude pyrotechnic show that ignited not only the skies over Shigatse but also debates over environmental damage and cultural sensitivity.

The ‘Rising Dragon’ performance involved long stretches of choreographed fireworks and clouds of colored smoke along snow-capped Himalayan ridgelines.

While designed as a dramatic promotional event, the display quickly drew criticisms online. Many netizens questioned both its aesthetics and its environmental impact.

“It doesn’t even look beautiful,” one user wrote, while another warned that “the shock is estimated to kill a lot of small anima