The role of pharmacies has changed over the years, but especially since the Covid-19 pandemic. Although pharmacies’ retail health push has made it easier for adults to get vaccines and other forms of primary care, they are also transforming the consumer experience in other ways. In emailed responses to questions, Adriana Ramirez, Abarca President and COO, talked about the shifting role of pharmacies, which has accelerated since the height of Covid-19, to transform the consumer experience.
Ramirez’s vision, shaped by a background rooted in healthcare and a forward-thinking PBM model, challenges the industry to focus on the members’ experience in every transaction. A pharmacy isn’t just the last mile of care; it’s the first impression.
Pharmacies are uniquely positioned to improve access