RIO DE JANEIRO, Brazil – Film and TV leaders will launch the Audiovisual Industry and Commerce Federation (FICA) on Oct. 6 during RioMarket, the business section of the Rio International Film Fest, said Walkiria Barbosa, Rio Fest’s Executive Director and of Int’l Marketing and President of FICA.

FICA’s main aim is to advance the consolidation of a state policy for Brazil’s audiovisual sector, planned transversally and inspired by successful international models, such as that of South Korea.

Last year, the group of sector leaders who are now launching FICA presented to Brazil’s Development, Industry, Commerce and Service Ministry (MIDC) a plan for the sustainable development of the country’s film and TV sector. MIDC then incorporated it into the New Industry Brazil (NIB), the broad develo

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