All 19 of Amazon Fresh to close across the UK (Photo by Leon Neal/Getty Images)
Amazon is set to close all 19 of its Amazon Fresh stores in the UK, just four years after launching its first supermarket outlet in London.
It has been revealed that the tech giant plans to convert up to five of these locations into Whole Foods Market stores, a US organic food chain it acquired in 2017.
The Fresh shops, first introduced in 2021 in Ealing, West London, allowed shoppers to walk out without using a checkout, instead being billed via an app while cameras and sensors tracked purchased items.
However, the format has struggled to gain traction as demand for contactless shopping fell following the pandemic, leaving Amazon unable to compete effectively with established supermarket chains such as