New Delhi: Free medicines distribution, use of generics, and price regulation enabled a better control of hypertension — a known risk for heart disease — in India, the World Health Organization (WHO) said on Tuesday, lauding the country’s efforts to combat blood pressure.

In its Global report on hypertension 2025, during the 80th United Nations General Assembly, the WHO shared the example of India for its successful pricing approaches for essential hypertension medicines.

“India’s comprehensive approach to improving hypertension care, including its National Free Drugs Service Initiative, the promotion of the use of generic medicines, and the imposition of price ceilings on essential antihypertensive medicines, has yielded substantial public health gains and improved blood pressure contro

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