How does an artist not only survive but thrive across four decades? How do they transcend their original genre to become an actor, a business mogul and a cultural trailblazer for generations?

I was thinking about this ahead of Ice Cube’s "Truth to Power: Four Decades of Attitude" tour stop in Vancouver on Saturday night (Sept. 20), especially as tickets became scarce for the Pacific Coliseum concert. For me, the answer came in four separate, distinct pings last week.

Ice Cube in concert at Pacific Coliseum in Vancouver on Saturday, Sept. 20, 2025. Photo: Tom Zillich

It started at a post-festival dinner with a friend in his 50s. We were discussing the N.W.A. co-founder's upcoming concert when he casually mentioned, "You know, I was wearing my Ice Cube shirt just today." A simple statemen

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