Amazon is preparing to shut all 19 of its Amazon Fresh stores in the UK, a mere four years after opening its first supermarket outlet in London.

The tech behemoth has plans to transform up to five of these locations into Whole Foods Market stores, an American organic food chain it purchased in 2017, as reported by City AM .

The Fresh shops , initially launched in 2021 in Ealing, West London, offered customers the convenience of leaving without using a checkout, with billing done via an app while cameras and sensors monitored purchased items.

However, this format has found it difficult to gain popularity as the demand for contactless shopping decreased post-pandemic, leaving Amazon struggling to compete effectively with established supermarket chains such as Tesco and Sainsbury's.

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