A jury will begin hearing arguments this week in a highly anticipated lawsuit the Federal Trade Commission (FTC) brought against Amazon more than two years ago, alleging that the media giant is "duping" customers into subscribing to Prime.

The FTC filed its lawsuit against Amazon in June 2023, alleging the company enrolled customers into its Prime subscription program without their consent and knowingly made it difficult for them to cancel their subscriptions. The FTC alleges Amazon used "manipulative, coercive or deceptive user interface designs" to trick customers into enrolling in Prime's auto-renewal subscriptions.

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