Key Notes

Major Wall Street firm to enter retail crypto space through strategic partnership with digital asset infrastructure provider.

Traditional brokerages intensify competition as crypto market reaches nearly $3.9 trillion valuation amid regulatory clarity.

E*Trade to join Robinhood and Charles Schwab in offering direct cryptocurrency access to mainstream retail investors.

Morgan Stanley is taking a significant step into the digital asset space by bringing crypto trading to its E*Trade platform. The new service is expected to go live in the first half of 2026, giving millions of retail investors direct access to popular cryptocurrencies.

The initiative is made possible through a strategic partnership with Zerohash. This company provides the underlying infrastructure for digital as

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