The Moberly City Council Monday approved the purchase of AI software to better understand consumer habits.

Placer.ai is a company that uses cell phone data to track population growth, market trends, foot traffic and more. Users only receive summarized data insights, and personal information is not collected to ensure privacy.

The city, The Moberly Chamber of Commerce, The Moberly Area Economic Development Corporation and Randolph County will split the cost.

According to the agreement , the Moberly Chamber of Commerce will generate tourism and demographic reports from the data.

The city first announced plans to work with Placer.ai in 2023 to increase tourism to the area. The information can help understand where visitors come from, how long they stay and what events or busines

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