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One popular US homeware store, which some shoppers suggest is "higher quality" than rival IKEA, has announced their UK launch.

American homeware brand Pottery Barn revealed on Tuesday (September 23) that it has launched a new website for UK customers. The new website will now offer UK shoppers direct access to the brand's collections of furniture, bedding, décor, and accessories.

The homeware brand already operates in over 60 countries, including the US , Canada, Mexico and Australia and is owned by Williams-Sonoma, which is also the parent company of furniture retailer West Elm.

The new website offers UK shoppers access to an assortment of the brand's products and offers shipping a delivery options throughout the UK.

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