The screens of Indian consumers are buzzing with ads as Amazon's Great Indian Festival 2025 commenced on September 22 for Amazon Prime members and on September 23 for standard users.

In the days leading up to the sale, Amazon Business hosted a press conference in Mumbai to discuss the new narrative becoming popular in India’s e-commerce market: the dominance of non-metro regions in B2B sales.

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Amazon Business is a dedicated B2B (business-to-business) marketplace operating within Amazon’s e-commerce platform. It's a unified marketplace where businesses can access a massive selection of products with specific benefits like GST-compliant invoicing, transparent bulk pricing, and credit facilities.

While Maharashtra is

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