They track steps, likes and the micro-genres Spotify says they discovered. Gen Z’ers live by data. When should a photo be posted for maximum engagement? Was that enough movement this week? What song fits the moment? A Z is likely to check their analytics first. Why? Because data provides context. It answers the all-important question: “Compared to what?”

There’s one data set meant to prove their competence to future employers and post-graduate admissions officers that offers zero context: their university transcripts.

An A in quantum mechanics looks identical to an A in underwater basket weaving. For a generation obsessed with analytics, a grade-point average without reference points is like a car without a gas gauge; you don’t know how far it can take you.

That disconnect is what motiv

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