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Watch: Iran's Carpet Industry Unravelling Under Sanctions
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For generations, Iranian carpets have been treasured worldwide as a symbol of art, culture, and luxury. But this time-honoured industry is now under threat. The handmade rugs are no longer selling as fast as they once did, as sanctions weigh on an already troubled economy and buyers' tastes change.
Economic hardships mean that fewer people can afford these high-value items, and the logistical challenges of exporting them have become a major hurdle.
As the global landscape shifts, so do buyer habits. Once a top destination for carpet enthusiasts, markets in Tehran are seeing a decline in sales. Hamed Nabizadeh, a carpet trader and exporter, explains that the global economi