Yakult Danone India has announced a collaboration with Shin Chan, the much-loved animated character, launching a nationwide campaign across digital platforms and television. The initiative coincides with the release of Shin Chan: The Spicy Kasukabe Dancers in India on September 26 and aims to connect with families while building on the excitement surrounding the movie’s launch.

The campaign addresses a growing health concern among Indian children: nearly 30% face digestive issues like constipation, while poor gut health is linked to lower immunity, reduced energy, and slower nutrient absorption.

Since Shin Chan is one of the most loved animated characters, the campaign leverages his playful and relatable personality to help families and kids understand the importance of maintaining a

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